Collaborating with brands across technology, product, and lifestyle.
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Aes[teo]s is an independent design practice led by [Teo]dor Andreev, focused on brand identity and digital design. I work with clients to build clear, cohesive systems that translate ideas into something tangible and lasting.
Projects range from building brands from the ground up to refining and extending existing systems across digital and physical touchpoints.
[Personal Background]
With a background in architecture, I bring a structured and systematic approach to design.
[bachelor's degree}
Technical Univeristy of Munich
2018 — 2021
BA Architecture
[Master's degree}
UPC Barcelona
2021 — 2022
MBarch
Each project is approached by reducing complexity and focusing on what matters. The goal is to remove unnecessary elements and build systems that are clear, consistent, and easy to use.
001
Design is treated as a process of refinement — clarifying ideas, defining structure, and turning them into coherent visual systems. The focus is on making decisions that improve clarity rather than adding unnecessary detail.
Every project is approached individually, starting with understanding the problem and context. From there, the process moves through exploration, iteration, and refinement, with the aim of creating work that feels considered and well-resolved.
Discipline
Brand Identity
Web Design
Creative Direction
Visual Systems
Process
Research & Understanding
Concept Development
System Design
Refinement & Application
Industries
Lifestyle & Fashion
Technology & Product
Sports & Outdoor
Energy & Mobility
Deliverables
Brand Identity Systems
Websites & Digital Interfaces
Design Guidelines
Typography & Visual Systems
In Numbers
50
Projects Completed
4
Years Active
11
Brands Shaped
25
Countries Reached
